What subject material is covered in the area of Anti-consumption?

Specific topics of relevance include, but are not limited to:


Andreasen, A. R. (1993). Unethical seller practices: A neglected issue in consumer satisfaction and dissatisfaction research. Advances in Consumer Research, 20, 109-112.

Andreasen, A. R. (1994). Social Marketing: Its Definition and Domain. Journal of Public Policy and Marketing, 13(1), 108-114.

Andreasen, A. R. (1997). From Ghetto Marketing to Social Marketing: Bringing Social Relevance to Mainstream Marketing. Journal of Public Policy and Marketing, 16(1), 129-131.

Andreasen, A. R. (2002). Marketing Social Marketing in the Social Change Marketplace. Journal of Public Policy and Marketing, 21(1), 3-13.

Andreasen, A. R. (2003). The Life Trajectory of Social Marketing. Marketing Theory, 3(3), 293-303.

Arnd, J. (1967). Role of Product-Related Conversations in the Diffusion of a New Product. Journal of Marketing Research (JMR), 4(3), 291.

Aron, D. (2001). Consumer grudgeholding: Toward a conceptual model and research agenda. Journal of Consumer Satisfaction, Dissatisfaction and Complaining Behavior, 14, 108-119.

Bagozzi, R. P., & Lee, K.-H. (1999). Consumer Resistance to, and Acceptance of, Innovations. Advances in Consumer Research, 26(1), 218.

Banister, E. N., & Hogg, M. K. (2001). Mapping the negative self: From 'so not me'...to 'just not me'. Advances in Consumer Research, 28, 242-248.

Belk, Russell W. (1984), "Three Scales to Measure Constructs Related to Materialism: Reliability, Validity, and Relationships to Measures of Happiness," Advances in Consumer Research, 14, 753-760.

Belk, Russell W. (1985), "Materialism: Trait Aspects of Living in the Material World," Journal of Consumer Research, 12 (December), 265-280.

Belk, Russell W. (2001), "Materialism and You," Journal of Research for Consumers (1).

Beverland, M.B. (2005b). ‘Crafting brand authenticity: The case of luxury wines’, Journal of Management Studies, 42, 5, 1003-1029.

Beverland, M.B. (2006) “The ‘Real Thing’: Branding Authenticity in the Luxury Wine Trade,” Journal of Business Research in press.

Bhattacharya, C. B., & Elsbach, K. D. (2002). Us versus them: The role of organizational and disidentification in social marketing initiatives. Journal of Public Policy & Marketing, 21(1), 26-36.

Bloom, P. N., & Novelli, W. D. (1981). Problems and Challenges in Social Marketing. Journal of Marketing, 45(Spring), 79-88.

Borgmann, A. (2000). The moral complexion of consumption. Journal of Consumer Research, 26(4), 418-422.

Bredahl, L. (2001). Determinants of consumer attitudes and purchase intentions with regard to genetically modified foods -- results of a cross-national survey. Journal of Consumer Policy, 2 (1),23.

Craig-Lees, M., & Hill, C. (2002). Understanding voluntary simplifiers. Psychology & Marketing, 19(2), 187-210.

Cullwick, D. (1975). Positioning Demarketing Strategy. Journal of Marketing, 39(2).

Dalli, D., Romani, S., & Gistri, G. (2006). Brand Dislike: Representing The Negative Side of Consumer Preferences. For Consumers: Steps Toward Transformative Consumer Research, C. Pechman, L. Price (eds), Proceedings of the 2005 Annual ACR Conference, vol. 32.

Dalli, D., Gistri, G., & Romani, S. (2005). Brand dislike: evidence from qualitative research and scale development. Rejuvenating marketing:contamination, innovation, integration, G. Troilo (ed.), Proceedings of the 34th Annual Conference of The European Marketing Academy.

Day, R. L., & Bodur, M. (1978). Consumer responses to disatisfaction with services and intangibles. Advances in Consumer Research, 3, 263-268.

Dhebar, A. (1996). Speeding High-Tech Producer, Meet the Balking Consumer. Sloan Management Review, 37(2), 37.

Dobscha, S. (1998). The lived experience of consumer rebellion against marketing. Advances in Consumer Research, 25, 91-97.

Dolich, I. J. (1969). Congruence Relationships Between Self Images and Product Brands. Journal of Marketing Research, 6(February), 80-84.

Donovan, R. J., & Henley, N. (2003). Social Marketing: Principles & Practice. East Hawthorn: IP Communications.

Elsbach, K. D., & Bhattacharya, C. B. (2001). Defining who you are by what you're not: Organizational disidentification and the National Rifle Association. Organization Science, 12(4), 393-413.

Englis, B. G., & Soloman, M. R. (1997). Special Session Summary: I am Not Therefore, I am : The Role of Avoidance Products in Shaping Consumer Behavior. Advances in Consumer Research, 24, 61-63.

Fischer, E. (2001). Special session summary: Rhetorics of resistance, Discourses of discontent. Advances in Consumer Research, 28, 123-124.

Fortin, D. R., & Renton, M. S. (2003). Consumer acceptance of genetically modified foods in New Zealand. British Food Journal, 105(1/2), 42-58.

Fournier, S. (1998). Special session summary, consumer resistance: Societal motivations, consumer manifestations, and implications in the marketing domain. Advances in Consumer Research, 25, 88-90.

Foxall, G. R. (1995). Environment-impacting consumer behavior: An operant analysis. Advances in Consumer Research, 22(1), 262.

Francis, S., & Davis, L. L. (1990). Consumer grudge holding: An empirical analysis of mother and daughter consumers. Journal of Consumer Satisfaction, Dissatisfaction and Complaining Behavior, 3, 115-116.

Friedman, M. (1985). Consumer boycotts in the United States, 1970-1980: Contemporary events in historical perspective. The Journal of Consumer Affairs, 19(1), 96-117.

Gamble, J., Muggleston, S., Hedderley, D., Pariminter, T., & Richardson-Harman, N. (2000). Genetic engineering: The public's point of view: The Horticulture & Food Research Institute of New Zealand.

Garrett, D. E. (1987). The effectiveness of marketing policy boycotts: Environmental opposition to marketing. Journal of Marketing, 51(April), 46-57.

Gould, S. J., Houston, F. S., & Mundt, J. (1997). Failing to try to consume: A reversal of the usual consumer research perspective. Advances in Consumer Research, 24, 211-216.

Groff, C. (1998). Demarketing in park and recreation management. Managing Leisure, 3(3).

Halstead, D. (1989). Expectations and disconfirmation beliefs as predictors of consumer satisfaction, repurchase intention, and complaining behavior: An empirical study. Journal of Consumer Satisfaction, Dissatisfaction and Complaining Behavior, 2, 17-21.

Handelman, J. (1999). Culture jamming: Expanding the application of the critical research project. Advances in Consumer Research, 26(1), 399-405.

Hastings, G., & Saren, M. (2003). The Critical Contribution of Social Marketing: Theory and Application. Marketing Theory, 3(3), 305-322.

Herrmann, R. O. (1993). The tactics of consumer resistance: Group action and the marketplace exit. Advances in Consumer Research, 20, 130-134.

Higgins, S. H., & Shanklin, W. L. (1992). Seeking mass market acceptance for high-technology consumer products. Journal of Consumer Marketing, 9(1), 5.

Hirschman, A. O. (1970). Exit, Voice and Loyalty: Responses to declines in Firms, Organizations, and States. Cambridge, MA: Harvard University Press.

Hogg, M. K. (1998). Anti-constellations: Exploring the impact of negation on consumption. Journal of Marketing Management, 14(April), 133-158.

Hogg, M. K., & Banister, E. N. (2001). Dislikes, distastes and the undesired self: Conceptualising and exploring the role of the undesired end state in consumer experience. Journal of Marketing Management, 17, 73-104.

Hogg, M. K., & Michell, P. C. N. (1997). Special Session Summary:Exploring anti-constellations: Content and consensus. Advances in Consumer Research, 24, 61-63.

Holt, D., B. (2002). Why do brands cause trouble? A dialetical theory of consumer culture and branding. Journal of Consumer Research, 29(June), 70-90.

Huefner, J. C., & Hunt, K. H. (2000). Consumer retaliation as a response to dissatisfaction. Journal of Consumer Satisfaction, Dissatisfaction and Complaining Behavior, 13, 61-82.

Huefner, J. C., Parry, B. L., Payne, C. R., Otto, S. D., Huff, S. C., Swenson, M. J., et al. (2002). Consumer retaliation: Confirmation and extension. Journal of Consumer Satisfaction, Dissatisfaction and Complaining Behavior, 15, 114-127.

Hunt, D. H., & Hunt, K. H. (1990). Customer grudgeholding: Further conceptualization and analysis. Journal of Consumer Satisfaction, Dissatisfaction and Complaining Behavior, 3, 117-122.

Hunt, K. H., Hunt, D. H., & Hunt, T. C. (1988). Consumer grudgeholding. Journal of Consumer Satisfaction, Dissatisfaction and Complaining Behavior, 1, 116-118.

Hutton, James G., The Feel-Good Society: How the 'Customer' Metaphor Is Undermining American Education, Religion, Media and Healthcare (Pentagram Publishing, 2005).

Hutton, James G. (2005) "How Marketing and the Customer Metaphor are Undermining Nonprofit Organizations in the United States," presented to the annual business/economics conference of the Athens Institute for Education and Research, June 16, 2005.

Kates S.M. (2002), “The Protean Quality of Subcultural Consumption: An Ethnographic Account of Gay Consumers,” Journal of Consumer Research, 29 (December), 428-459.

Kates, S. M. (2004). The dynamics of brand legitimacy: an interpretive study in the gay men’s community. Journal of Consumer Research, 31(September) 455-464.

Klein, J. G., Smith, N. C., & John, A. (2004). Why We Boycott: Consumer Motivations for Boycott Participation. Journal of Marketing, 68(3), 92-109.

Klein, N. (2000a). Culture jamming: Ads under attack. Brandweek, 41(28), 28-35.

Klein, N. (2000b). No Logo: Taking Aim at Brand Bullies. London: Flamingo.

Kotler, P. (1972). What consumerism means for marketers. Harvard Business Review, 50(3), 48.

Kotler, P., & Levy, S. J. (1971). Demarketing, yes, demarketing. Harvard Business Review, 49(6), 74.

Kotler, P., & Roberto, E. L. (1989). Social Marketing: Strategies for Changing Public Behaviour. New York: The Free Press.

Kotler, P., Roberto, N., & Lee, N. (2002). Social Marketing: Improving the Quality of Life. Thousand Oaks, CA: Sage Publications Inc.

Kotler, P., & Zaltman, G. (1971). Social Marketing: An Approach to Planned Social Change. Journal of Marketing, 35(July), 3-12.

Kozinets, R. V. (2002). Can consumers escape the market? Emancipatory illuminations from burning man. Journal of Consumer Research, 29(June), 20-38.

Kozinets, R. V., & Handelman, J. (1998). Ensouling consumption: A netnographic of the meaning of boycotting behavior. Advances in Consumer Research, 25, 475-480.

Kozinets, R. V., & Handelman, J. M. (2004). Adversaries of Consumption: Consumer Movements, Activism, and Ideology. Journal of Consumer Research, 31(3), 691-704.

Lastovicka, John L., Lance A. Bettencourt, Renee S. Hughner, and Ronald J. Kuntze (1999), "Lifestyle of the tight and frugal: Theory and measurement.," Journal of Consumer Research, 26 (1), 85.

Lee, M. S. W., & Conroy, D. (2005). Brand Avoidance: The brand as a market-based liability. Paper presented at the EMAC: Rejuvenating Marketing, Milan.

Lee, M. S. W., & Motion, J. (2004). Brand Avoidance and Genetically Modification: Is There a Relationship? Paper presented at the ANZMAC, Wellington, New Zealand.

Lee, Y., & O'Connor, G. C. (2003). The Impact of Communication Strategy on Launching New Products:The Moderating Role of Product Innovativeness. Journal of Product Innovation Management, 20(1), 4.

Mick, D. G., & Fournier, S. (1998). Paradoxes of technology: Consumer cognizance, emotions, and coping strategies. Journal of Consumer Research, 25(2), 123.

Mizerski, R. W. (1982). An attribute explanation of the disproportionate influence of unfavorable information. Journal of Consumer Research, 9(December), 301-310.

Moreau, C. P., Markman, A. B., & Lehmann, D. R. (2001). 'What Is It?' Categorization Flexibility and Consumers' Responses to Really New Products. Journal of Consumer Research, 27(4), 489.

Narayana, C. L., & Markin, R. J. (1975). Consumer bahavior and product performance: An alternative conceptualization. Journal of Marketing, 39(October), 1-6.

Noussair, C., Robin, S., & Ruffieux, B. (2004). Do Consumers Really Refuse To Buy Genetically Modified Food? Economic Journal, 114(492), 102-120.

Ogilvie, D. M. (1987). The undesired self: A neglected variable in personality research. Journal of Personality and Social Psychology, 52(2), 379-385.

Oliver, R. L. (1980). A cognitive model of the antecedents and consequences of satisfaction decisions. Journal of Marketing Research, 17(November), 460-469.

Penaloza, L., & Price, L. L. (1993). Consumer resistance: A conceptual overview. Advances in Consumer Research, 20, 123-128.

Poster, M. (1992). The question of agency: Michel de Certeau and the history of consumerism. Diacritics, 22(2), 94-107.

Ram, S. (1987). A model of innovation resistance. Advances in Consumer Research, 14(1), 208.

Ram, S. (1989). Successful Innovation Using Strategies to Reduce Consumer Resistance. Journal of Product Innovation Management, 6(1), 20-34.

Richins, M. L. (1983). Negative word-of-mouth by dissatisfied consumers: A pilot study. Journal of Marketing, 47(Winter), 68-78.

Rose, R.L. and Wood, S.L. (2005), “Paradox and the Consumption of Authenticity through Reality Television,” Journal of Consumer Research 32(September), 284-296.

Rumbo, J., D. (2002). Consumer resistance in a world of advertising clutter: The case of adbusters. Psychology & Marketing, 19(2), 127-148.

Saba, A., Rosati, S., & Vassallo, M. (2000). Biotechnology in agriculture: Perceived risk, benefits and attitudes in Italy. British Food Journal, 102(2), 114-122.

Sen, S., Gurhan-Canli, Z., & Morwitz, V. (2001). Withholding consumption: A social dilemma perspective on consumer boycotts. Journal of Consumer Research, 28(December), 399-417.

Shaw, D., & Newholm, T. (2002). Voluntary simplicity and the ethics of consumption. Psychology & Marketing, 19(2), 167-185.

Singh, J. (1988). Consumer complaint intentions and behavior: Definitional and taxonomical issues. Journal of Marketing, 52(January), 93-107.

Smith, W. A. (2001). Ethics and the Social Marketer: A Framework for Practitioners. In A. R. Andreasen (Ed.), Ethics in Social Marketing. Washington, D. C.: Georgetown University Press.

Thompson, C. J., & Arsel, Z. (2004). The Starbucks Brandscape and Consumers' (Anticorporate) Experiences of Glocalization. Journal of Consumer Research, 31(3), 631-642.

Witkowski, Terence H. (1989), "Colonial consumers in revolt: buyers values and behavior during the nonimportation movement," Journal of Consumer Research, 16 (2), 216-226.

Witkowski, Terrence H. (2003), "World War II poster campaigns: Preaching frugality to American consumers," Journal of Advertising, 32 (1), 69-82.

Witkowski, Terrence H. (2003), "What Would Jesus Drive?: Frugality Sermons in American Consumer Culture," in Marketing to Diverse Cultures: Proceedings of the 28th Annual Macromarketing Conference, 75-91.

Zavestoski, S. (2002a). Guest editorial: Anticonsumption attitudes. Psychology and Marketing, 19(2), 121-126.

Zavestoski, S. (2002b). The social-psychological bases of anticonsumption attitudes. Psychology & Marketing, 19(2), 149-165.

Zeelenberg, M., & Pieters, R. (1999). Comparing service delivery to what might have been: Behavioral responses to regret and disappointment. Journal of Service Research, 2(1), 86-97.